Assistant Marketing Manager

Job Description

Planning & Budgeting ? Planning the Marketing Calendar including updating and circulating amongst all territories Marketing teams.? Budgeting for marketing activities and monitoring the spends of the annual marketing budget? Support in maintaining budget controls on the assigned marketing budget? Implementing all planned thematic and tactical activities adherence to the Marketing Calendar across all territories. ? Implementing various new initiatives to increase footfall. Marketing Execution? Support in building and enhancing the brand Image of the concept in line with its concept objectives? Help liaise with Media Agencies/Consultants to develop appropriate theme board/communicationmethodology in line with concept objectives? Manage advertising creatives for all territories ensuring brand image is kept consistent within Middle East requirements.? Creatives include ATL and BTL related works ? eg magazine | newspaper adverts | digital | outdoor branding | transit media | radio scripts and SMS | instore communication.? Overseeing digital and social media executions for the brand and providing support when needed.? Manage all in-store creatives including generic, seasonal & promotional.? Work alongside the Marketing Head to approve all Media plans and buying for both brand and tactical campaigns for Ads, outdoor, radio and digital.? Work closely with the Graphic Designer in managing the entire design process - sourcing suppliers and samples, completing allocations for all stores across the Middle East etc? Supplier and vendor management - approving samples, negotiating cost, new material development etc? Collate competitive research on window schemes, season launches, sales, promotions and offers ? Help review the effectiveness of advertisement promotions and take corrective actions? Manage the production of marketing materials, including leaflets, posters and flyers - writing and proof-reading copy, and liaising with designers and printers? Support in recommending store promotions in consultation with buyers/retail operations/ corporate marketing? Forecast along with buyers / retail operationsthe increase in footfallsales during the concepts promotions? Ensure adherence to Concept brand / Brand Principal guidelines by conducting regular store brand audits? Prepare the LPOs (job orders) for the same and maintaining a monthly update to the spend vs. budget? Work closely with Customer Loyalty team (Shukran) on understanding customer profile, ideating and proposing schemes to increase customer loyalty base with the brand and decreasing churn? Ensure adherence to marketing calendar across territories and to ensure consistency in creatives, advertising, promotions, events and meet other day-to-day requirements? Ensure sourcing of all legal permits prior to promotional events.? Monitor events from start to end to ensure success and tweak if necessary based on competition or market volatility.? Competitor mapping. ? Planning and executing activity for New store openings? Maintain and monitoring website hygiene and ensuring look and feel are in line with brand image.? Liaising with all internal stakeholders on works that affect and impact marketing.? Coordinate with the Stores for the following: o POS Requirementsfor the launch of Marketing Promotions o Consolidation and follow up of their requirements with regards to marketing and retail consumables? Arrange for the printing and production of new materials (literature, exhibition stands, give-aways etc.) prior to events / shows Maintaining media relations in interest of the Concept.? Coordinate with the PR agency, this includes briefing the agencies with the required job and closely following up until finalization? Coordinate cross promotions, tie-ups, brand events for store launches, celebrity tie-ups, photoshoots etc? Coordinate with the agency on the image campaign for the season ? Follow through the media advertising maintained with the agency ? Coordinate with the Advertising agency for the artworks, media materials, photo shoots, ? Ensure that the images on the vans and delivery trucks are changed at a regular interval of times Market Research ? Partner with Corporate Marketing for periodic market research to study the customer profile / preferences and buying patterns.? Partner with Corporate Marketing for periodic market research to study the effectiveness of the media campaign by evaluating the return on investment from the campaign Other Marketing Activities? Retail and Warehouse uniform designing and executions? Maintain and design all marketing stationary (letter-heads | business cards | shopping bags etc)? SPOC for internal corporate communication ? highlighting the brand on FB@ work, in other forums and platforms.? Coordinate with other outside agencies in consultation with corporate marketing for order placements and printing needs, shopping bags, stickers, flyers, and another sales material? Support in managing Cross Promotion and Co-branding (i.e. Banks, Airline, other related subsidiaries)? Coordinate with Public relation agencies for PR and media coverage in consultation with Brand Head and Group Corporate communication & PR.? Help manage the loyalty program/privilege clubs at the Concept and recommend strategies to ensure increase in the perception level of the program

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