Generates unique design and promotional concepts that promote the brand position and identity while enhancing the experience for the consumer
Follows (and fully empowered to question/influence) creative strategy and brand positioning previously set forth by the marketing department and approved marketing calendars for all current and future operating countries
Create concepts and designs keeping UX in mind across countries
Participates in the execution of the entire creative process within stipulated time frames
Brings strong conceptual, design, type and campaign layout skills to the marketing process
Developing ideas that reflect both online and offline activations for a complete consumer experience of the brands
Oversees the accuracy and timely completion of their creative work.
Acts as a strong contributor and collaborator within the team at any level.
Actively pushing new ideas, tech and tactics in the social media arena
Creating content in the established style and voice of the brands
Developing necessary BTL collaterals and other design-related projects as and when the requirement arises
Social Media Art Director ? 33% Social Media + 33% Art Director + 33% Activation Creator
