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Senior Marketing Specialist

5.00 to 8.00 Years   Al Kuwait, Kuwait   23 Aug, 2023
Job LocationAl Kuwait, Kuwait
EducationNot Mentioned
SalaryNot Mentioned
IndustryRecruitment & Employee Placement Agency
Functional AreaNot Mentioned

Job Description

The key roles and responsibilities include:

  • Implement marketing plans and develop marketing campaigns material based on agreed marketing strategy
  • Ensure marketing plans are executed according to set budget
  • Track growth of sales and ROI of marketing campaigns and suggest way to grow sales
  • Organize, execute and attend marketing campaigns and promotional events/exhibitions in coordination with the sales team
  • Analyzeÿconsumerÿbehaviorÿand buying preference through market analysis, sales information and specialized surveys, and implement these results to enhance the customer experience
  • Source advertising opportunities and identify the most advertising channels for the respective target audience while working with third parties, suppliers and agencies.
  • Work on expanding and improving customer touchpoints both online and offline- ecommerce, websites, online platforms, stores, new locations.
  • Create and update the verbal content of PR materials (e.g.ÿbrochures, press releases, speeches,ÿnewsletters, websites and social media) ?
  • Coordinate all aspects of print production, receipt and distribution
úÿÿÿÿÿÿÿÿWork with product development on new products and plan for packaging, launching and advertising these products in line with market trends and the need of the customer
  • Develop contact lists of customers and media influencers to enable convenient means of communication during various promotional campaigns
  • Suggest corporate gifts and find the best most cost-effective items for campaigns
  • Coordinate tasks along with the rest of the department to ensure deliverables are done and executed on time
  • Ensure maintenance of highest standards of professional conduct, ethics and integrity in provision of the services
  • Any other relevant work assigned by the department manager

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