Plans solution delivery, answers team members? technical and procedural questions, mentors team members and advises them about more effective processes in order to enhance collective accomplishments
Analyzes and researches the needs, objectives, preferences and working methods of users to determine best user requirements for systems; examines methods by which users consume content
Keeps information organized by creating interactive experiences, crafting media elements and structures using user behavior, preparing specifications for interactions, site maps and navigation rules, producing graphics such as flowcharts and storyboards, and coordinating with representatives from other departments
Drafts plans for information architecture by conceptualizing the architecture scheme, the user-interface design and the overall information structure, examining the strategy, target audience and central concept of the site, carrying out user scenarios, creating data models and leading creative meetings
Puts information architecture into effect by creating interactive prototypes and concepts such as navigational elements and page layouts, working with the production developer and web producer to ensure integration of site concept, writing, visual design, navigational structure and interface, and keeping records of processes and structure
Ensures validity of information delivery by assessing traffic patterns, crafting and implementing tests of usability and studying feedback from actual users
Keep job knowledge up to date by studying new usability and web design research, reading industry publications and partaking in educational opportunities such as workshops
