Sales Executive

Job Description

Build rapport and customer relationships and qualify the customer?s requirements

• Ensure a ?Customer First? culture across the business in all interactions with customers and colleagues.
• Ask questions and listen to build rapport and understand individual requirements.
• Understand customers? needs through discussion to create the closest match possible between the product and the customer?s needs.
• Present the most suitable options to the customer, adapting their style according to their requirements.
• Take responsibility for booking test drives and encouraging customers to experience the product.
• Build a strong understanding of the customer?s needs to guide them toward the best choice.

Agree on the details of the sale

• Ensures sales opportunities are maximized for the full range of brand services and products, including warranties and service plans.
• Accurately appraise vehicles to purchase and sell, optimizing the value for the Dealership.
• Appraise and agree with the sale price genuinely and respectfully, ensuring the Sales Manager?s authorization is discreetly taken when necessary.
• Introduce brand finance options (via the Business Manager as appropriate) before agreeing to the payment method with the customer, working within brand guidelines to ensure all payments are complete
• Complete required documentation accurately and register all Sales with Administrative colleagues.

Co-ordinates order and delivery

• Works with Sales colleagues to maintain accurate stock availability information.
• Ensure pre-delivery inspections and agreed repairs/servicing are met before delivery.
• Liaise with Administrative colleagues to ensure product availability fits with brand standards, places the order, update customer records and schedule any complementary services/additional work to be completed on the vehicle.
• Work with Administrative colleagues to confirm a delivery date and identify any changes to the original schedule.
• Maintain contact with the customer to ensure they are fully informed throughout the sale and pre-delivery process, notify them of any changes and arrange a convenient handover.

Develops relationships to win new business

• Develop effective long-term relationships to deliver future business by getting to know customers.
• Plan and organize own selling activity to secure new business (e.g. by telephonic sales prospects, previous/existing customers, and general inquiries).
• Generate customer referrals by planning and delivering practical prospecting activities, ensuring leads and inquiries are followed up appropriately.
• Complete the agreed number of prospecting calls to meet and exceed agreed targets.
• Participate in planning sales and marketing campaigns and promotions.
• Share information on new products, features, benefits, and technologies with interested customers and colleagues.

Manage the display of products and merchandise

• Ensure vehicles are presented professionally at all times.
• Suggest and make changes to vehicle displays and ensure a clean and tidy sales environment.

Work as a full member of the Dealership team.

• Work with colleagues across the Dealership to deliver improvements and provide a seamless service to customers.
• Work with colleagues across the Dealership to investigate and resolve customer complaints.
• Adhere to legal, environmental, and health and safety requirements, ensuring the safety and security of people, vehicles, and property at all times and reporting any known faults or hazards.
• Understand and follows relevant aspects of brand operating guidelines.
• Maintain a professional manner and high standards of personal presentation.
• Follow operational processes flexibly and thoroughly. Use online dealer systems to report performance against targets.
• Ensure own work area, vehicles and clothing are kept clean, tidy, and in a safe condition to uphold brand and dealer standards.

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