Actively participate in the design, development, and implementation of communications and promotional strategies related to the Hospital activities and programs, based on target audiences and priorities identified with senior management.
At the direction of the CEO, take ownership of development and delivery of communications strategies for specific projects and initiatives.
Building and maintaining close relationships with internal business and content owners in order to inform an organization-wide content marketing calendar.
?Advise the Hospital Management on communications, promotion, and media relations, as required.
Responsible for drafting press releases, news and magazines articles.
Setting-up speaking engagements and preparing speeches for spokespeople.
Developing media plans and policies with executives in the Organization.
Directing public relation campaigns for a Company or Organization.
Leading corporate communications change projects as allocated.
Monitoring and reporting on the impact of communications activities on perception and Patients experience.
This will include research and metrics by audience and segments.
Ensuring activities are delivered to plan, within timeframes, quality and budget.
Developing clear and concise briefs to internal and external service providers in line with business requirements and coordinating/monitoring the outcomes.
Keeping abreast of innovative communications practices, patient experience trends and motivators to change, to effectively provide direction and advice to Chief Executive.
Provide high-level, accurate, timely and strategic communication and public relations advice and support to the CEO, Executive Team, and staff in relation to Hospital initiatives, campaigns and services.
Manage Hospital?s media relationships in a strategic and positive manner to spread and identify key messages and positive media opportunities and manage responses to media enquiries.
Develop a Communications strategy to convey consistent quality messages across the full spectrum of Hospital?s materials and channels.
Plan, coordinate and evaluate media monitoring services.
Manage and evaluate media training for senior staff and manage training program delivery.
Ensure the creative content and production quality of communication materials are consistent with Hospital values, policies, corporate objectives and corporate identity.?
