The person will be assisting the development, execution and maintenance of marketing automation campaigns across a variety of channels.
The Marketing Operations Specialist/Analyst will collaborate with sales teams to ensure maximum efficiency and best operational strategies from client generation/acquisition to retention.
Designing marketing plans and act as a product life cycle manager
Designing Go to Market campaigns and designing portfolio to cater to competition.
Sourcing new prospective customer accounts to support Sales and Marketing goals
Applying Project management practices for completion of the Service or product by addressing timetable, resources and costs
Develop and execute a feedback mechanism to ensure lead quality is being fed back from sales into future lead acquisition efforts: sales collaboration/feedback on a weekly basis with sales manager
Continuously research and implement new tools and technologies that would be applicable to mobility processes
Monitors service performance and manages revenue and profitability of all existing products and services, in comparison with business case and plans
