Plans and drives all product promotions strategy of the company
Develops and grows a team that fosters innovation and creativity
Works collaboratively across departments to ensure the implementation of integrated strategies
Provides leadership for the team to come up with new marketing strategies (digital or offline) that are aligned with the business goals
Works closely with product teams to help drive the near- and long-term product roadmap
Creates product positioning and messaging for online and digital marketing products, services, and solutions where applicable
Builds the strategy and drives the execution of product launches and partnerships.
Partners with Boutiqaat marketing team to launch content campaigns designed to drive and measure leads and increase brand awareness
Supports the other teams with marketing content to improve brand positioning
Provides support in the execution of effective lead generation programs via new businesses and customer-focused field-marketing events, trade shows, PR, webcasts, and online advertising
Conducts online research and leads prospecting as needed
