To develop the marketing function within the company
To work closely with principals to develop a joint marketing strategy for Kuwait
Develop & execute the marketing calendar in consultation with sales & brands
Conceptualise & implement the marketing of the company?s own brands/private labels
Manage the category managers responsible for specific product segments
Ensuring that the company responds quickly to changes in the market by initiating tactical marketing activities in retail market to counter local competitor activity
Improving the saleability of the entire product range by managing the use of marketing resources
Ensuring that marketing activity operate cost effectively and yield maximum results
Setting Promotional activity direction for Sales and Merchandising team
Coordinating with team to provide strong brand and Private labels image with customers and consumers.
Conducting frequent retail market audit analysis and submit to the management on time.
Sustaining positive team spirit by working together with sales and merchandising team and dealing with problem situations firmly and decisively.
