Develop and articulate the organization?s project brand equity in response to service objectives as well as identifying advertising objectives and target markets
Manage media placement, secure acceptable rates, and utilize market research information to evaluate, adjust and redirect marketing campaigns.
Assist in the implementation of the Brand plans to meet agreed objectives.
Implement tactical plans to meet the brand objectives.
Utilize a competitive intelligence system and make recommendations for appropriate action.
Execute brand activity to remain within guidelines for all brand communications to ensure consistency and level of quality and objectives are achieved.
Manage the participation in seminars and exhibitions held and ensure that those seminars and exhibitions yield maximum benefit in promoting the products
Prepare and circulate events program to all attendees
Organize PR campaigns in the press and assist in writing advertisements meant to be published in local and international newspapers
Monitor and review press materials, product reviews, press evaluations, and respond accordingly
Oversee the representation of a positive image organization to the public, clients, and the community whether it was through media channels, exhibits, presentations, conferences, donations, and any other activities or identified programs
Maintain proactive relationships with the media representatives, VIPs, and governmental entities to create opportunities for keeping the organization?s products and services interactive with the media
Advise top management on matters regarding protocol, media coverage, and response
Conduct regular internal and external reporting activities.
Liaise with Customer Care Department regarding Customer Monthly Reports.
