Marketing Manager

Job Description

ACCOUNTABILITIES

• Develop and execute robust marketing plan including ATL, BTL & TTL activities in alignment with business objectives and covering all operations.
• Develop and manage all Static & Dynamic creative for Online & Offline media marketing. Guide/assist in-house Graphics designer or 3rd party creative team in developing the visual content across all marketing venues, including but not limited to social media posts, sponsored/paid ads, TV commercials, billboard displays, other outdoor displays, and content for events.
• Plan, execute and manage social media campaigns, both daily organic posts & sponsored campaigns, right from devising strategies for tactical campaigns, content planning & creation, defining customer demography & target audiences funnelling processes, social media ad bidding & booking, campaign performance tracking through KPI monitoring & SMM analytics, implementing campaign optimisation methods.
• Manage social media channels like Instagram, Snapchat, TikTok, Nabd, , Facebook, Twitter, and YouTube.
• Plan & Manage indoor & outdoor events management in line with the annual marketing plan.
• Create & Manage the companys website content for relevant brands, ensuring it is up-to-date.
• Create good PR in line with manufacturer expectations and best practices.
• Develop and manage all affinity partnerships and promotion opportunities.
• Prepare and analyse weekly analytics reports for all platforms and digital activity. Prepare and analyse monthly marketing activity and results.
• Ensure all showrooms, aftersales, and point-of-sale materials are compliant & Up-to-date with the CI-VI guidelines of the manufacturer.
• Monitor all customer feedback and develop strategies to improve brand health and customer experience.
• Support marketing managers for other brands at peak periods as required.

• Ensure we have a Customer First culture across the business.
• Weekly monitoring of all Customer Relations Centre trends and surveys (non-dealt, lost a sale & sales call analysis), sharing feedback with CRM Manager & implementing corrective & preventive measures along with concerned department managers for better sales conversion rate.
• Work with department managers to develop appropriate action plans for any areas of weakness and take immediate action against critical customer feedback.
• Assess customer inquiries management levels by selectively monitoring our call recordings.
• Set objectives, develop an appropriate improvement plan with the Sales Manager, and analyse sales customer retention.
• Set objectives, develop appropriate improvement plans with the Service Manager, and analyse service customer retention.

• Build solid and influential relationships with all manufacturer representatives.
• Ensure t a robust weekly performance monitoring tool achieves all manufacturer marketing department VRM & Scorecard standards.
• Develop explicit action plans to address any VRM or scorecard performance behind the objectives.
• Work with the management team to develop and monitor short, medium and long-term marketing plans.
• Take responsibility for all manufacturer bulletins and communications and take immediate action when required.
• Ensure all manufacturer reports are done ahead of time and with absolute accuracy.

• Ensure task management is completed daily in line with the management planner.
• Hold structured meetings with the Sales Manager, Aftersales Managers & General Management to review marketing and business performance.
• Monitor all departmental KPIs in line with company & manufacturer objectives.
• Monitor and measure our marketing performance and KPIs against competitors in the market and region.
• Constantly monitor and apply best management and operational practices principles based on best-in-class worldwide.
• Define, develop and implement clear strategic marketing plans to achieve all manufacturer and companys business performance objectives.
• Develop and monitor a documented sales & marketing plan based on available stock, market opportunity and business objectives.
• Ensure at all times that website content is relevant and timely updated.

• Plan and execute the budgetary control for all marketing activities.
• Ensure that marketing expenditures are in line with manufacturer KPIs.
• Manage all financial risks to the business regarding manufacturer standards and margin criteria.
• Ensure to abide by the company policy of a minimum of 3 quotations from the approved suppliers for all expenditures.
• Have excellent negotiation skills to Control all costs and expenses within budgets and constantly seek ways to improve ROI.
• Submit monthly marketing cost summary to the finance department by the 1st of the month.

• Positive, Proactive, Team Player, confident and inspiring character.
• Self-motivated and highly driven with the highest standards of personal and business performance.
• Innate ability to drive and manage change.
• Logical, analytical and systematic thinking.
• Demonstrate a positive image of a role model employee and lead by example with a high level of ownership and integrity.

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