Design, create, and deliver Marketing Strategies & Tactics for ATL , BTL, Social Media & Digital to support the expansion & growth of the company via its services and products through Sales channels for Stores & E-commerce.
Driving additional Traffic for our Sales channels of Stores & Ecommerce.
A strong Awareness of Digital Marketing & managing campaigns on Social Media platforms, using site analytics & metrics and general campaign reporting!
Managing Media Buys for Marketing with third party vendors for ATL, Outdoor & Digital.
Managing Marketing partners whom work with the business such as Marketing Agencies, Outdoor Agencies & Digital consultant?s for SEM, SEO.
Creates Sales presentations and provide reports & data on all Marketing Activities and its various initiatives for new products, market trends, competition, pricing & utilization of budgets for each Marketing activity
DUTIES AND RESPONSIBLITIES:
Designing and implementing Marketing Strategies & Tactics for ATL, BTL, Outdoor, Social Media & Digital.
Liaising with the Media Agencies & Partner?s in briefing, developing & executing Marketing Strategies & tactics to enhance brand awareness & growing our customer base for both Stores & E-commerce.
Generating brand awareness in schools, corporate sectors & charity institutions through tie-up events, product demonstrations & sponsorship programs.?Managed design and development & production of Fantasy World Mascot ambassador, Freddy Wonderman and promoting the Mascot at all event participations.
Look at Digital mediums & how to grow customer retention & acquisitions
Look at new software which can be integrated into our ERP & E-commerce platforms to support future growth.
Conduct periodical Market Survey?s & keep track of competitor?s & their Marketing Activities.
Monitor showroom Marketing communications and advise Retail Operations for improvements.
Manage Monthly Meetings on behalf of the Marketing Department.
Assisting sales and marketing management with advertising materials and communications media to symbolize effectively the services and products of the company to customers.
Managing layouts and designing of communications such as presentations, newsletters, event support materials, research papers, and brochures.
Coordinating & managing distributor based retail brand promotions & events and ensuring the event is conducted as per organization standards. Liaison with distribution from planning till execution stage.
Liaise with Market Research agency in conducting research in understanding customer shopping experience & satisfaction levels
Supporting cross-functional team by pricing direction, new product launch strategies and product positioning.
Developing direct programs related to malls & third-party partners and monitoring results of the campaign?s and ensure success levels at conclusion.
Maintain a strategic working relationship with team and all key departments.
