Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs
Develops marketing strategies to support specific marketing objectives.
Plans and executes all web, database marketing, email, social media, and display advertising campaigns
Designs, builds, and maintains social media presence of the company.
Measures and reports performance of all digital marketing campaigns and assesses against goals.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels.
Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
Works within the department budget to develop cost-effective marketing plans.
Tracks all marketing and sales data and creates written reports.
