Undertake market research and establish the best way to reach target groups.
Identify opportunities to raise the profile of the business internally and externally.
Write, edit and proofread marketing material for use in different channels.
Coordinate with outside agencies like designers, to produce marketing material such as stationery, web pages, cards etc.
Support the PR manager in overseeing the department?s operations.
Writing and editing press releases, brochures, newsletters, websites and social media content.
Utilize all social media platforms to build and maintain the image of the business.
Use research conclusions and analysis to determine the overall direction on upcoming marketing projects, new services or products and the overall strategy.
Create leads for getting new clients through personal marketing, cold calls, bulk messages as well as the effective use of social media.
Conduct comprehensive research, price surveys, and competitive analysis in response to market trends.
Identify areas for improvement in marketing strategies, promotional activities and campaign tactics.
Maintain an efficient approach towards the department?s budget as approved by the PR Manager and ensure all marketing activities are cost-effective.
Monitor the activities of competitors, related companies, agencies and all major industry players for better strategy planning.
Organizing and attending promotional events such as open days, exhibitions, international tours and visits.
