Assist in the development and implementation of the company?s brand strategy
Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
Prepare marketing activity reports and metrics for measuring program success
Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites
Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
Support the Marketing In-Charge in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives,
Communicate campaign objectives, timelines, and provide instructions for use or promotion
Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership
