Conduct market research to understand the preferences of the different customers segments
Forecast market trends and identifying the gaps and opportunities in the market based on the market analysis
Evaluates customers behavior across the different channels and provide insights and recommendations for further enhancements to the guest experience
Collect and analyse data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
Conduct the microenvironment scanning activities to identify any potential opportunity or risk in the market
