Key responsibilities:˙Develop and implement trade marketing strategies to boost sales and enhance brand presence. Work with sales teams to create promotional plans and trade initiatives that align with our business goals. Analyse market trends, consumer behaviour, and competitors to spot growth opportunities. Manage relationships with key retail partners to ensure our marketing campaigns are executed effectively. Monitor and evaluate trade marketing activities, offering insights and recommendations for improvement. Oversee the development of marketing materials and in-store displays to maximize impact and drive sales.