FB Marketing Manager

Job Description

Planning Marketing Strategy

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.?
• Develop and implement a strategic integrated marketing communications plan and correlation expenditure budgets annually.?
• Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market, resonating target markets.?
• Regularly define and identify most effective communication channels to promote existing brands.?
• Develop advertising opportunities (special printed media, radio, other)?
• Plan quarterly promotional calendar with outlet managers generating ideas for new offerings.?

Creating marketing content

• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.?
• Design and develop marketing material (photo and video shooting, collaterals, social media, WhatsApp, and direct marketing emails).?
• Manage digital marketing and social media activity across the various social media platforms including the development of content and analysis of reach and conversion.?
• Source for and promote events that will drive traffic to the F&B outlets and grow revenue.?
• Serve as champion for digital, CRM and engagement for communications, decision support and business leads.?
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.?

Brand Management Awareness

• Brand?s image maintenance to efficiently and effectively support the organization?s core branding presence.?
• Setting the Brand strategy, including the creation, continuous and consistent review & development of brand manuals, brand guidelines, brand vision and value proposition for short as well as long term.?
• Work closely with graphic designer and review all aspects of the design & production to ensure adherence to the brand guidelines.?
• Coordinate and manage media/public interest to generate coverage and maintain awareness of the branded outlets.?
• Handle and coordinate all media request, media releases, inquiries and presentations-hosting media, influencers, bloggers, and VIPs to drive quality media and impactful word of mouth.?

Data, Metrics and Analysis

• Keep current with marketing trends, competitive analysis, new communication techniques and digital platform, to explore and recommend creative ways to reaching out to target audience groups.?
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.?
• Maintain effective internal communications to ensure all relevant internal departments and regional office are kept informed of marketing objectives.?

Customer Engagement

• Build and maintain customer database and engage through regular customer communiqu?s as in newsletters, loyalty programs?
• Support operations team in managing guest experience on site, be visible and be part of the face and the host of the outlets?
• Respond to media or customer queries and complaints and host special events in conjunction with management to promote the outlets.?
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.?
• Research and determine menu weaknesses and areas to be modified, thus Building brand awareness, and increasing brand value and profitability.?
• Work with R&D team to set menu skeletons and identify menu directions based on market research and customer trends.?

Team Management

• Supervise, review and manager the teams performance on a continuous basis while resolving issues and ensuring the seizing of potential cost/revenue opportunities.?

Reporting

• Evaluate and prepare monthly reports, measuring and reporting on marketing campaign performance and assessing KPIs and ROI.?
• Submit Weekly Social Media Reports??
• Comprehensive Market analysis presentations?

Keyskills :