Own the product setup process for different businesses and product categories in the company?s Content Management System (CMS) ensuring that SEO best practice has been met and all content such as product descriptions have been signed off from respective parties
Own the pipeline of New Product Development (NPD) coming and liaise closely with the buying, supply and external suppliers to ensure that all information required to get products listed in an efficient manner and to quality control all information being provided
Brief the photographer with image requirements for new products on site whether its a re-shoot or re-edits of supplier imagery
Carry out promotional setup work and on site execution including monthly business wide changes, ad hoc digital only campaigns and category level initiatives. Test all promotions to ensure the customer message is appearing clearly and the mechanic is working without any issues. Re-merchandise categories to ensure the best experience is given for each product set
Brief and implement on site creative such as banners to support all promotional activity and new products launches
Support with promotional discount code setup and testing for key activity before being launched to the customer
Carry out daily/weekly site shopping to ensure the site is fit for trading and any issues quickly rectified to reduce customer impact
Carry out regular category performance reviews to spot key trends and to support re-merchandising the site where appropriate
Manage the removal of end of life products and to brief re-directs to appropriate pages. Also, remove any links to products and categories from the global website navigation
Own the clearance process, working with the supply and warehouse teams to clear through any products with a short shelf life
Own the relationship with the Customer Services team to resolve any product focused customer issues on site and to re-engineer any processes to mitigate future issues
Analyse data from key sources such as Google Analytics and making any recommendations for change or actioning any changes directly on site
Utilise key business reports such as website search trends and product availability reporting and taking key actions to make necessary adjustments on-site
Perform other duties related to the job as assigned by the Direct Manager.
