Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Write press releases or other media communications to promote clients.
Establish or maintain cooperative relationships with representatives of the community, consumer, employee, or public interest groups.
Plan or direct development or communication of programs to keep favorable public or stakeholder perceptions of an organizations accomplishments, agenda, or environmental responsibility.
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Coordinate public responses to environmental management incidents or conflicts.
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or promote goodwill.
Develop plans or materials to communicate organizational activities beneficial to the environment, public safety, or other important social issues.
Prepare or deliver speeches to further public relations objectives.
Confer with production or support personnel to produce or coordinate the production of advertisements or promotions.
Consult with advertising agencies or staff to arrange promotional campaigns in all media types for products, organizations, or individuals.
Plan or conduct market or public opinion research to test products or determine the potential for product success, communicating results to clients or management.
