Write, edit, and distribute content, including publications, press releases, website content, annual reports, speeches, and other marketing material that communicates the organizations activities, products and/or services.
Respond to media inquiries, arrange interviews, and act as a spokesperson for the organization.
Establish and maintain effective relationships and maintain a media database.
Seek opportunities to enhance the reputation of the brand, and coordinate publicity events as required.
Maintain records of media coverage and collate analytics and metrics.