Develop the overall strategy of a product category and research new product options in the category to drive sales and achieve targets.
Reviewing and monitoring category assortment performance and implementing various action plans for improvement
Forecasting new product demand and reviewing product pricing to ensure they meet margin targets with healthy YoY growth
Implementing various strategies through in-depth analysis of assortment, pricing, competitor analysis, and various other market information
Work closely with the sales team to determine optimal pricing through analysis of sales trends, competitors, buying habits and planograms of products to promote sales opportunities.˙
Analyze data or insights to determine industry and consumer trends˙
Devise long-term development strategies for product categories
Develop exit strategies for unsuccessful products
Foster trust relationships with vendors to achieve better pricing and quality of services
Determine the positioning of a product category to maximize visibility
Collaborate with buyers and merchandisers to expand product categories
Make forecasts for product demand to ensure the sustainability of inventory
Research competitors and suggest appropriate pricing and promotional activities
