Strategic Business Plan: Analyze markets, Products and liaise with Principals, development of Business Plan for the year, Quarter, etc.
Marketing Plans: Once the Business Plan is approved by Management, develop quarterly/ yearly detailed Marketing plans for the Brands
Preparation of a detailed Operations Plan and management of all Promotional activity
Agencies: Management of suppliers and deliverables as well as any appointed distribution partners
Principles: Liaise with Brand Principles on Sales and Marketing activities
Pricing: Analyze the market, recommend Selling Prices, take approvals, and Implement pricing
Manage the product life cycles ? Pricing, Forecasting, and the inventory levels
Principle?s Account: Purchase Records, Receivables, Warrantee and Receivables accounts
Margins Management: Be accountable for delivering committed margins on a monthly basis, at the category Level, Brand Level and Drive ongoing improvement in sales and profitability
Training: Conduct brand training to develop brand knowledge and brand-specific selling techniques for internal staff, promoters, and Trade.
Liaise with the Sales Team, Country Managers, and Distributors for the effective execution of the plans
Reporting: Prepare periodic reports for Principles and Management to track the business performance cycle
Coordinate with management in developing project scope, plan, ú deliverables, budget, and milestones for better decision-making
Market Intelligence ? Analyze trends and impact of Competitor?s activities on our business and propose actions
