Brand Manager

1.00 to 5.00 Years Al Kuwait, Kuwait 13 Sep, 2019

Job Location	Al Kuwait, Kuwait
Education	Bachelor's degree / higher diploma
Salary	Not Mentioned
Industry	Jewelry & Gold
Functional Area	Not Mentioned

Plans, develops, and implements brand strategies and marketing programs by performing the following duties:

Supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.

Identify, evaluate marketing strategy, and develop new channels of creating the brand based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Formulate, direct, promote and position brand activities by ensuring that brand guidelines are maintained in collaboration with the Sales Department.

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand?s equity and marketplace performance.

Leads consumer and brand learning plan development and oversees execution and findings of research studies.

Producing annual and quarterly forecasts and strategic planning to achieve sales and target.

Drives consumer understanding and insights that defines our prime prospects? needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences.

Oversee the planning for purchases, stock monitoring and control, sales & inventory of brands and products on monthly, quarterly, & yearly basis.?

Keyskills :
Training Branding Brand Analysis Marketing Sales

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