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Assistant Manager Accessories Marketing

1.00 to 10.00 Years   Al Kuwait, Kuwait   26 Oct, 2023
Al-Sayer Group
1 Jobs Openings
Job LocationAl Kuwait, Kuwait
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryAutomotive Dealership & Distributor
Functional AreaNot Mentioned

Job Description

Develop and execute marketing plans that facilitate growth and development of the Accessories Center business. The responsibilities includes:

  • Develop short, medium and long term marketing plans to ensure that the Accessories Center targets are met.
  • Coordinate with Deputy General Manager, Accessories, on designing of marketing campaigns to capture sales based on the market conditions and effective targeting of the appropriate customer demographics.
  • Develop a range of accessory assets and use in all Accessories Marketing environments and mediums.
  • Leverage the above to assemble an accessories catalog (hard and soft copy) that captures the full range of available products, their applications and features.
  • Develop accessory displays and POS materials for use in the vehicle showrooms to capture customers enthusiasm and facilitate the personalization of their vehicles.
  • Manage all accessories marketing requirements, from asset development, through to print, and online media.
  • Develop and market a range of merchandising products to support Lexus and Toyota sales needs.
  • Support all Customer activities and trade fairs to build market awareness of groups accessories range.
  • Establish a plan to develop then launch of new brand to establish a premium, quality image of the groups accessories range.
  • Extract and analyze data on accessories (Sales figures, CSI etc.) and maintain customer database for use by sales team.
  • Where necessary, coordinate and follow up with Ministry approvals as per guidelines to ensure all documents and licensing processes are legal with Govt. law to run a campaign.
  • Design public campaigns to increase the customer awareness about the accessories range to enhance the quality image and company heritage.

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