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head of Marketing

1.00 to 10.00 Years   Al, Kuwait, Kuwait   17 Jan, 2024
Alert International
1 Jobs Openings
Job LocationAl, Kuwait, Kuwait
EducationNot Mentioned
Salary$5,000 - $6,000
IndustryRecruitment & Employee Placement Agency
Functional AreaNot Mentioned

Job Description

Our client is a well-established medical group of companies, specifically into dentistry and dermatology. They have re-branded and are consequently expanding their services. In 2023 they launched a Dermatology and Skincare project in Kuwait. They aim to offering more medical services to their clients, with a main focus on quality of service and experience.descriptionThis end-to-end marketing role is for the group of companies, responsible for all main 4 departments. The respective Brand Managers for each of those departments will report to this role.˙Main tasks and responsibilities:Develop and execute marketing, corporate and public relations strategies that increase brand awareness and market share:

  • Develop and implement marketing plans and campaigns that align with the organizations overall goals and objectives;
  • Lead internal stakeholders to develop marketing messages that resonate with the target audience;
  • Conduct market research to identify trends and opportunities in the healthcare industry;
  • Monitor and analyze marketing performance and adjust strategies as needed;
  • Analyze sales and marketing metrics to forecast market trends.˙˙
Manage marketing and public relations campaigns:
  • Develop and manage marketing campaigns across multiple channels, including digital, print, and social media;
  • Develop and manage email marketing and outbound campaigns, including email list management and segmentation;
  • Manage paid advertising campaigns, including search engine marketing and display advertising.
Develop promotional materials:
  • Develop promotional materials, including brochures, flyers, and other collateral;
  • Develop digital marketing assets, including social media graphics, website content, and blog posts;
  • ˙Work with graphic designers and copywriters to create compelling marketing materials.
Measure and report on marketing effectiveness:
  • Develop and maintain a system for tracking and reporting on marketing performance;
  • Analyze marketing metrics, such as website traffic, email open rates, and conversion rates;
  • Use data to make informed decisions about future marketing strategies.
Manage marketing budget:
  • Develop and manage the marketing budget, ensuring that funds are allocated effectively;
  • Develop and implement cost-saving measures to maximize the return on investment for marketing initiatives.
Maintain brand consistency and enhance brand equity:
  • Develop and execute brand strategy roadmaps;
  • Coordinate with stakeholders to document unique selling propositions for each brand and ensure propositions;
  • Ensure strong brand experience across all touchpoints;
  • Update periodically unique selling propositions to ensure relevancy and impact;
  • Ensure that all marketing materials adhere to the organizations brand guidelines;
  • Develop and maintain relationships with key stakeholders to ensure that the brand is accurately represented.

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