Dealer Principal

Job Description

Commercial Management:?Assumes ultimate accountability for the achievement of budgeted operational objectives in Revenue, Volume, Gross Margin, Expenses, Net Profit, Customer Satisfaction, and employee engagement; thereby, maximizing returns on investment.?Hold regular MFRs with BAMs to understand and optimize Brandnch P&L?Participate in annual business planning and follow up with quarterly and monthly reviews.?Accountable for location Revenue Maximization, Margin Improvement, Controllable cost management, Cash Control and Receivables?Support Planning teams to ensure accurate forecasting?Execution of Incentive plans?Asset Management ? optimize inventory of vehicle and parts stock?Provide dealership management with regular reports on the financial condition of the dealershipSales Management:?Develop and implement local plans to deliver sales and profit achievement by month for new, pre-owned and after sales?Effectively manage stakeholders through regular meetings & supervision to ensure corrective actions on issues pertaining, but not limited to:?F&I?Sales Consultants?Pre- Owned Sales Consultants?Service?Parts?Marketing?CRM; Business process and Mystery Shopping.?Submit accurate weekly forecasts based on analysis of actual market trends, sales conversions, bank approval TATs, invoices etc for Management reporting.?With support of Sales Management drives achievement of monthly sales targets delivering volume and profit contribution?F&I penetration and particularly trade cycle products?Used car performance (sales and buying)After Sales Management:?Manage Aftersales financial budgetary goals and forecasts?Maintain high-quality service repairs and minimize comebacks. Conducts periodic spot checks of completed jobs for thoroughness and quality.?Responsible to monitor the performance of service operations within the location through enhancing and re-allocating location resources to improve overall location results.?Parts & Warranty?Responsible for penetration of Service plans and extended warranty plans?Daily KPI management?OEM Warranty procedure and process adherence.Marketing:?Develop localized marketing initiatives and promotions with support of the Brandnd communications teamCustomer Experience & CRM:?Deliver OEM Customer experience programs?Accountable for a seamless end to end customer journey through Sales and Aftersales linking customer interactions to maximize opportunity to build value for the customer. (customer retention loyalty)?Promote customer experience best practice to safeguard the customer journey process, whilst ensuring staff are trained to deliver on overall location targets?Lead development and execution of local action plans for improvement of NPS and CSV/CSI with support of central analysis and customer excellence teams.?Manage high level customer escalations or issues arising out of transactional situations and ensure customer complaints in location are resolved effectively and timely?Take an active role in customer interactions to gain a strong sense of pulse and voice of the customer?Local prospecting and CRM?Building relationships with local SME?s within agreed market territory.Facility Management, Brandnd Standards & HSSE:?With support from Operations Manager/Coordinator drive efficient allocation of administration and support operational resources across the site/s of Sales and Aftersales under the Dealer Principal?s remit.?Responsible for securing and maintaining the company?s fixed assets at the location.?Ensure 100% compliance with Standard Operating Procedures?Manage documentation and legal government relation matters by ensuring adherence to the prescribed government rules and procedures to minimize legal implications to location operation.?Understand and ensure compliance with OEM warranty processes.?Ensure the proper care, storage, and inventory of special tools.?Manage location activities to ensure they are carried out as per the company?s policies and procedures through effective communication and monitoring.?Ensure Management and other stakeholders are kept informed of progress and issues related to location operations.People:?Work with Human Resources to ensure the Brandnch is always optimally staffed/resourced with appropriately qualified, talented & efficient workforce.?Train, motivate and monitor and improve the performance of all staff.?Mentor, coach, develop and engage team to consistently deliver expected business results.?Develop & plan short- and medium-term goals and objectives for the team.?Drive Al-Futtaim Values in workplace.

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