Social Media Specialist

Job Description

Home to some of the fastest growing economies in the world, the Middle East and Africa region has a pivotal role to play in driving global conversations ? from environmental policies to religion and pop culture. The UAE and Saudi Arabia are clear leaders in this equation, although the wave of innovation continues to transcend borders.APCO launched its regional operations in 2006 in Dubai. Growing from a team of less than 30 consultants, APCO today has over 150 people from 32 countries working in teams across Dubai, Abu Dhabi, Riyadh, Manama, and Kuwait. Our projects also take us to Cairo, Amman, Muscat, Beirut, and other markets in the Levant.With a portfolio of over 100 clients, APCO?s MEA offices deliver public relations and digital communication support across health, food, consumer & retail, finance, technology, real estate & hospitality, non-profit and public affairs practices. The region also offers specialized services, created for the Middle East, such as our Build-Operate-Transfer (BOT) model and our Compass and License to Operate offerings.In addition, APCO?s globalAI Comms Lab, a first-of-its-kind innovation center which utilizes artificial intelligence to build and protect the reputations of major global brands, governments and organizations is driven from the Dubai office.From helping governments connect with the private sector and civil society, to supporting the Pope?s historic visit to the region and launching iconic brands and destinations, we understand the nuances of the Middle East and pride ourselves on making an impact.The Social Media Specialist is responsible to create appealing content for APCO clients? social media presence, including maintaining social media channels per the defined strategy, plan and brand guidelines, helping assess performance and metrics, and looking for new social media avenues and effective ways of connecting with audiences.Primary Duties and Responsibilities

• Manage client social media content development for channels including Facebook, Instagram, , Youtube, Twitter and other platforms
• Create new accounts for clients on social media channels
• Create content that promotes audience interaction, increases audience presence on client sites, and encourages audience participation
• Provide live social media coverage of client events and client engagement in events
• Work as part of a team to develop sizable and successful social media strategies, plans and campaigns
• Propose new ideas and concepts for social media content and audience engagement
• Analyze and report audience information and demographics, and success of existing social media projects on a monthly basis or as required by clients
• Use timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize visits

• Other social media and digital support
• Support of APCO new business proposals
• Other as assigned

• Digital content writing
• Social media platforms including Facebook, Instagram, , YouTube, Twitter
• Strong written and oral communication capabilities
• General understanding of social media analytics and how to evaluate success of social media campaigns
• Knowledge and understanding of analytical tools - Facebook Blueprint, Google Analytics, Hootsuite, HubSpot or Twitter Flight School
• Content Ideation and campaign mapping
• Ability to present ideas to colleagues and clients
• Account management and client servicing
• Understanding and awareness of trends in digital and social media communications
• Strong understanding of the tools and processes used in managing social and digital media communications campaigns and activations
• An understanding of the pros/cons of major digital and social media platforms, and how they interact

• Bachelor?s Degree in marketing, communications or an or equivalent field
• Two to three years of relevant experience
• Fluency in English and Arabic (written and spoken)
• Prior experience in managing government and/or corporate social media accounts and/or campaigns and activations

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