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Manager- Social Media

3.00 to 6.00 Years   Abu Dhabi , United Arab Emirates   16 Mar, 2023
First Abu Dhabi Bank
Job LocationAbu Dhabi , United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryBanking /Accounting /Financial Services
Functional AreaNot Mentioned

Job Description

JOB PURPOSE:

  • Develop, implement, track and optimize our social media campaigns across all social media channels. Maintaining FAB social media presence across all digital channels
  • Measuringand reporting on the performance of all social media marketing campaigns
ACCOUNTABILITIES:
  • Identify press opportunities through evolving issues.
  • Ensure that key messages align with vital business strategies.
  • Serve as the organizations digital & social media liaison and formal spokesperson.
  • Monitor online campaigns, and report on results.
  • Negotiate with media channels to close competitive deals.
  • Promote additional projects to support new product launches.
  • Regularly track and get insights into competitors strategies.
  • Suggest strategies and methods for improvement to increase KPIs .
  • Support with our web presence.
  • Design digital media campaigns according to business goals.
  • Ensure leverage paid media in efficient and effective ways across all campaign types.
  • Ensure end-to-end media insight, planning and campaign implementation across all campaign types and channels.
  • Strategically lead integrated campaigns, identifying relevant customer insights and setting media objectives and KPIs.
  • Lead and inspire the media agency in delivering media plans in response to the campaign brief.
  • Actively work to identify and manage Test and Learn activities to experiment with new ways of doing things and scale success and build these methodically into the paid digital roadmap.
  • Ensure strategic and CX from a media perspective is consistent with Performance Always On campaigns.
QualificationsMinimum QualificationEducated to degree level or equivalentMinimum Experience3+ years of experience as a digital financial marketersProven work experience as a digital financial marketers

Keyskills :

About Company

FAB, the UAE’s largest bank and one of the world’s largest financial institutions offers a an extensive range of tailor-made solutions, and products and services, to provide a customised banking experience. Through its strategic offerings, it looks to meet the banking needs of customers across the world via its market-leading Corporate and Investment Banking and Personal Banking franchises.
Headquartered in Abu Dhabi, in Khalifa Business Park, the bank’s international network spans over 19 countries, across the world, providing the global relationships, expertise and financial strength to support local, regional and international businesses seeking to do business at home and abroad. In line with its commitment to put customers first, to Grow Stronger, FAB will continually invest in people and technology to create the most customer-friendly banking experience and will support the growth ambitions of its stakeholders across the global network in which the bank operates.

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