Lead Digital Marketing and Media Magnati

Job Description

JOB PURPOSE: To perform a variety of tasks related to Digital Marketing and Media working closely with the VP, Marketing and Communications and the Magnati leadership team to develop and evolve the brand and digital marketing strategy for Magnati in UAE, MENA and Africa.KEY ACCOUNTABILITIES: Generic AccountabilityDevelop and implement the digital marketing strategy for Magnati, includes UX, UI and performance 360Create and manage social media strategy to target audience to build presenceInnovate and present new digital marketing practices and ideas to evolve the online presence and engagement of MagnatiDevelop engaging online content including clickbait, forums, videos, graphics, and blogs monitor and analyse content successForecast marketing campaign growth and ROI for marketing campaignsCreate and define a clear SEO strategy (tech and non-tech)Manage email marketing campaigns and toolsWork closely with the brand and communications to create unique and engaging content based on analytics and testingUnderstand Google Analytics, Google AdWords, and other relevant tools to ensure optimum input and output from agenciesKeep abreast of new online content strategies and digital marketing trends implement these new technologies in developing campaigns and update current campaigns to include new informationDevelop a website (and app if relevant) traffic plan and create goals and benchmarksGenerate weekly/monthly reports on campaign performance and present to leadership when requiredPartner with advertising and media specialists to optimize marketing performance, spend and meet KPIs, while also driving sustainable results (ROI)Develop, evaluate and oversee the implementation of A/B testing protocols and proceduresManage all aspects of digital marketing operationsWork closely with the Head of Digital Marketing at FAB to optimize audience poolUtilize strong analytic ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnels (non-financial)Provide thought leadership perspective for adoption where appropriateJob Contex:Specific AccountabilityDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate audiencesExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website analytics tools i.e. Google analytics, netinsight, omniture, webtrendsWorking knowledge of ad serving tools i.e. DARTExperience in setting up and optimizing Google Adword campaignsWorking knowledge of HTML, CSS and JavasScript development and constraintsStrong analytical skills and data-driven thinkingUp to date with the latest trends and best practices in online marketing and measurement.Self motivated with a positive and professional approach to managing projectsWell organised and able to adapt quickly to any new situationAbility to build strong relationships and engage and motivate teams representing diverse backgrounds and viewpoints. QualificationsMinimum QualificationBachelors degree in digital marketing, Communications, Business Information Systems or a related field is a must.Minimum Experience7 years relevant experience in the banking sector and in digital marketing.Experience in payments, financial services and technology is a must

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About Company

FAB, the UAE’s largest bank and one of the world’s largest financial institutions offers a an extensive range of tailor-made solutions, and products and services, to provide a customised banking experience. Through its strategic offerings, it looks to meet the banking needs of customers across the world via its market-leading Corporate and Investment Banking and Personal Banking franchises.
Headquartered in Abu Dhabi, in Khalifa Business Park, the bank’s international network spans over 19 countries, across the world, providing the global relationships, expertise and financial strength to support local, regional and international businesses seeking to do business at home and abroad. In line with its commitment to put customers first, to Grow Stronger, FAB will continually invest in people and technology to create the most customer-friendly banking experience and will support the growth ambitions of its stakeholders across the global network in which the bank operates.