Lead - Brand & Communications - Magnati

Job Description

JOB PURPOSE: To perform a variety of tasks, such as the creation and development of PR, Marketing (print, email and online advertising), social media management and content development, template development, white papers, corporate videos and marketing collateral. They will also aid in the preparation of presentations and speeches geared toward employees and external reputational managementTo be responsible for ensuring all brand and communications messages are consistent, setting up a robust 360 brand and communications framework for the team and supporting policies.KEY ACCOUNTABILITIES: Job Specific AccountabilitiesThe Lead, Brand and Communications will join a new and dynamic team, working closely with the VP, Marketing and Communications and the Magnati leadership team to develop and evolve the brand and digital marketing strategy for Magnati in UAE, MENA and Africa.The Lead, Brand and Communications will primarily be responsible for the brand management, customer communication, social media content and internal communication for Magnati. Their role is to create, implement and oversee brand and communications programs, be it internal or external, that effectively promotes and protects Magnatis ambitions and its productsGeneric AccountabilityResponsible for working with the VP, Marketing & Communications and agencies to adapt the brand strategy for a Magnatis target market.As the brand guardian, the role is responsible for maintaining brand integrity across all of Magnatis marketing initiatives and communications and support the Business Leads to optimise and manage their portfolio of products and services.Assists with product development and new product launches.Developing an integrated brand and communications strategy for Magnati, incorporating Brand Campaigns, Customer Communication, Social Media Community Management, Internal Communications, Marketing and Online.Implementing brand and communications plans to increase brand awareness and recognition for the organisation.Developing relationships with communication partners to secure and grow coverage both online and offline.Collating and analysing current communications (internal and external) and messages, ensuring consistency.Developing and leading the companys communication strategy across the Group - locally and internationally.Internally, the corporate communications managers ensure that employees are aware of changes and latest developments within the company.They will be responsible for developing executive messages, preparing presentations and internal memos, and conduct meetings to share information.Externally, they represent their organization to stakeholders, interested parties, and the public. They develop and distribute materials that may explain or convey the companys policies or position on issues.Manage and provide direction for communication via the website, social media outlets, print, and other communication tools.Overseeing the brand and communications budget and ensuring its use is fully maximised and optimised. QualificationsMinimum QualificationBachelors degree qualified in Marketing, English, Journalism, Media and Communications or relevant field is a must.Minimum Experience8 years relevant experience in the banking sector and similar positionsExperience in payments, financial services and technology is a must

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About Company

FAB, the UAE’s largest bank and one of the world’s largest financial institutions offers a an extensive range of tailor-made solutions, and products and services, to provide a customised banking experience. Through its strategic offerings, it looks to meet the banking needs of customers across the world via its market-leading Corporate and Investment Banking and Personal Banking franchises.
Headquartered in Abu Dhabi, in Khalifa Business Park, the bank’s international network spans over 19 countries, across the world, providing the global relationships, expertise and financial strength to support local, regional and international businesses seeking to do business at home and abroad. In line with its commitment to put customers first, to Grow Stronger, FAB will continually invest in people and technology to create the most customer-friendly banking experience and will support the growth ambitions of its stakeholders across the global network in which the bank operates.