Head of Marketing Communications

Job Description

Company DescriptionMagnati is a regional leader in the payment solutions industry focused on direct acquiring, issuer processing and acquiring processing.Magnati provides government, merchant and institutional clients with an intelligent payments platform that monetises data, using next generation technology to deliver improved experiences and increased efficiency. The Magnati brand is charged with energy and potential and is set to transform payments into possibilities.Headquartered in Abu Dhabi, Magnati?s expertise and relationships provide a platform for Magnati to attract international partners, while setting a new standard for innovation and delivery in the payments industry.Visit Magnati.com for more information.The VP, Marketing and Communications will join a new and dynamic team, working closely with the SVP, Head of Brand Strategy & communications, FAB and the Magnati leadership team to develop and evolve the brand and marketing strategy for Magnati in UAE, MENA and Africa. They will conduct thorough research (quantitative and qualitative) and benchmarking to ensure Magnati is well informed and positioned to target the right audience, through the right channels and with the right message.The VP, Marketing and Communications will manage a team that will deliver comprehensive and end-to-end marketing, digital, brand and communications winning strategies to meet the needs of our clients, investors/shareholders, regulators, media, vendors, employees and communities.This role will help to establish and evolve the brand and promote higher profitability and competitiveness positioning Magnati as the leader in the payments sector. As part of the research to help build the right foundations, this role will collect, analyse and present research and information to internal clients and external partners to ensure that opportunities are being identified as well as potential threats mitigated to establish, build and sustain Magnati as a market leading brand. The VP, Marketing and Communications is responsible for the end-to-end management of relationships with our partners and internal clients. As the senior point of contact for our agencies, the VP, Marketing and Communications also co-ordinates the resources needed to service projects, build strategic digital and media (including performance) plans and balances the expectations of our stakeholders with the execution of creative and operational work.They will be expected to play a positive role in our Group and support the team to plan and/or deliver the company?s marketing and communications initiatives, everything from rebranding, advertising/media planning, employee engagement, creative execution, digital and communications.Activities:Building a full funnel approach to create a sustainable engagement model and to ensure Magnati is established as a leading brand in the market by defining what ?success looks like? over the next 1-3 yearsBringing new and innovate ideas to the leadership team to support the creation of a dynamic environment ensuring employees cultivate a culture that ?dreams big?, ?makes it happen? and ?moves together?Conducting thorough research and benchmarking exercises (internally and with agency support)Qualitative and quantitative researchTaking a lead in Magnati?s planning process for marketing and advertising strategiesSupporting the team to provide the utmost level of client service (internal and external)Liaising with stakeholders at a senior, junior and cross-functional level on a day-to-day basisPromoting the expansion of the business with existing and new stakeholdersDefining and completing projects to a specific schedule and within an agreed budgetManaging expection of delivery with partners and internal stakeholdersSupporting the end-to-end tracking of all campaigns and creative/operational outputLeading the marketing research activities from concept to deliveryUsing their relationship management skills to push stakeholders, and the agency, creatively and strategicallyConduct training programmes for employees to socialize the comms strategy, vision, mission and values as required to nurture and promote ?payments into possibilities?Qualifications

• Strong background in brand, marketing, digital, advertising and communications is a must
• Minimum of 10 years of experience with a related bachelor?s degree
• Experience in payments, financial services and technology is a must
• Strong in both B2B and B2C marketing
• Strong leadership qualities and experience in managing teams
• Significant experience in professional client relationship management
• The ability to plan and strategise at a senior level
• A persuasive, dynamic and confident approach to creative projects
• Excellent written and oral communication skills (Arabic preferential)
• A keen attention to detail and budgetary restraints
• Full awareness of creative processes, media planning and digital performance, including the development of digital platforms
• A fast learner that can adapt quickly
• Not afraid to challenge the status quo, backed by proven methodologies and experience

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