Develop Aldar international marketing communications strategy, including advertising, promotions, and public relations to support the marketing objectives and maximize the positive exposure/ sales in global markets.
Drive international share of voice and customer acquisition.
ROLES AND RESPONSIBILITIES
Develop international marketing strategy and budgets by studying market indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed; Provide information and commentary pertinent to deliberations; recommending options and courses of action; and implementing directives.
Obtain market share by developing marketing plans and programs for each product / market and directing promotional support.
Maintain relations with customers by organizing and developing specific customer-relations programs and determining company presence at events, kiosks, conventions, annual meetings, trade associations, and seminars.
Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
Influence present and future products by determining and evaluating current and future market trends.
Identify new international markets by analyzing statistics regarding market development, acquire and analyze data and consult with internal and external sources.
Execute marketing campaigns, CM, and sales related campaigns within international markets.
Develop regular reporting of initiatives and activities within the international markets
Achieve financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
Complete marketing department operational requirements by scheduling and assigning employees and following up on work results.
Develop marketing staff by providing information, educational opportunities, and experiential growth opportunities.
REPORTING LINESReport To: Senior Vice President ? Development MarketingInternal Reports From: International Marketing TeamFINANCIAL ACCOUNTABILITY:Recommend or Approve Spend: N/AKEY RESULT AREAS:
Compliance to Corporate Identity (# of deviations from the corporate identity guidelines / # of print collaterals reported by Internal Audit)
Volume of completed artwork (# of produced/published content items per year
WORKING CONDITIONS:Regular working hours. Indoor Office.RELATED YEAR OF EXPERIENCEMin of 8+ years of relevant experience in international marketingFIELD OF EXPERIENCEReal Estate sectorTECHNICAL AND INTERPERSONAL SKILLS
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Proficient in marketing research and statistical analysis
Able to identify and work with affiliates and lead generation companies
Able to establish partnerships with key international marketing companies
Strong project management and people management
Excellent communication and writing/presentation skills
Able to identify target audiences and device digital campaigns that engage, inform, and motivate experience.
