Assistant Marketing Manager

Job Description

At InterContinental? Abu Dhabi our role is to put the glamour into international travel. That?s where you come in. We look for people who are charming, confident, and internationally-minded who know what it takes to exceed guest expectations. When you?re part of the InterContinental? Hotels & Resorts brand you?re more than just a job title. With its private beach and marina, the InterContinental? Abu Dhabi hotel is an oasis of luxury near the Corniche and world-class shopping malls. Host an event in a grand ballroom, on a terrace with sea views or in a beachfront garden . You can relax at the health club with inviting pools and admire marina yachts from your spacious room. The hotel includes 390 guest rooms and suites, highly acclaimed food and beverage outlets, and elegant meeting rooms.We currently offer an exciting career opportunity for an Assistant Marketing Manager to join our Marketing department. Main responsibilities: 1.Definition & roll out of the hotel?s annual Marketing plan, in line with the brand positioning and hotel?s commercial imperatives, executing tactical / awareness campaigns, budget allocation, agency briefing & management, paid media activation (via external media & IHG Boost program), social & email marketing, photography shoots & content review2.Media planning & execution based on available budget, inclusive but not limited to digital media, performance marketing and relevant offline media to target key audiences3.Social Media calendar creation with relevant content and assets in line with overall marketing approach and hotel?s positioning. Manage Social channels effectively & efficiently4.Research, writing & distribution of press releases, creating a Media kit, keep update a database of local & international (if needed) press contacts. Nurture key influencers for cross functional collaboration, hotel?s positioning & drive revenue5.Marketing campaigns, activities & PR coverage reporting and update to key stakeholders, with a lens on key competitor?s activities6.Review and manage opportunities across GDS (Global Distribution Systems) and Voice channels, working collaboratively with the Marketing Manager & Revenue Management team7.Performance monitoring through IHG pre-defined tools & reporting, ensuring adequate reporting is provided to hotel?s Management (DOSM, General Manager), Reputation Management and GSI for speedy responsesRequirements: ? Bachelors Degree in Hospitality, Brand Management, Marketing, Communications or an equivalent combination of education and work-related experience. Critical Expertise & Experience: ? 3+ years progressive work-related experience with demonstrated understanding of marketing strategies and marketing campaign deployment. Hotel experience preferred but not compulsory. Attitude and Commitment are the most important qualities we look for ? Social Media management experience preferred ? Track record in successfully developing and maintaining excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies ? Demonstrated communication skills including ability to influence and ability to build and maintain internal & external relationships. ? Good knowledge of marketing principles including Marketing planning, digital marketing campaigns (Search, Social, Display) roll out & measurement ? Demonstrated project management skills in organizing, planning and executing mid to large size projects ? Proven effective ability to develop localization strategies ? with previous Middle East experiences, enforcing cultural sensitivity across all marketing materials & assets deployed ? Must possess superior problem-solving skills combined with team facilitation skills

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