Product Marketing Manager Accessories Conversion Al Futtaim Automotive Dubai

Job Description

Job Requisition ID:135068Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the worlds most admired and innovative brands. Al-Futtaim Group?s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every dayOverview of the role:Responsible for introducing new products and enhancing existing product sales by communicating the products? value across all brands. Develop effective marketing strategies and plans, manage market and product research and planning for consumables and accessories.Responsible for the successful planning, development and implementation of any marketing communication plan and promotional activities aimed at developing awareness. The incumbent will monitor new trends for additional revenue generation and ultimately creating loyalty for Aftersales customers across all brands.What you will do:Market Intelligence- Other Brands/Region and Aftermarket :? Identify new product opportunities for customers - New conversion projects to identify business opportunities - New popular accessory and consumables- mechanical/Aerokits and electronic with key USPs? Availability ,SRP and discount structure - Prepare competitive benchmark report - Pricing and discount structure for universal accessory and conversion products- tinting/PP, refrigerated and cargo? Identify key USPs for marketing materialPlanning Phase - Marketing Plan:? Align MI feedback to plan? Road Map along with C&A to develop Business Case with Brand TeamsExecute Product ? Go to Market - GTM Launch Process:? GTM plan development for launch? Accessory and Merchandise List Creation Plan (LCP) or major events for dealers? Co-ordinate with Group Marketing Team on content development roadmap-offline and online? Review content with management and deployment plan-offline and online? Marketing deployment material readiness and distribution to dealers across deployment channels? Plan PO/Process to meet LCP and event readiness timeline? Pricing and Promotion PlansDEMO/Display:? Liaise with brand teams for key accessories for DEMO/display units at showroomsRequired skills and experience to be successful:? Bachelor?s Degree in Business Management and Masters Degree preferred? Minimum 5 years of experience in similar role? Exposure to automotive accessoriesAbout Al-Futtaim AutomotiveA major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world?s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.

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