Job Location | United Arab Emirates |
Education | Not Mentioned |
Salary | Not Mentioned |
Industry | Other Business Support Services |
Functional Area | Not Mentioned |
Digital Marketing ExecutiveThe Digital Marketing Executive is the key person in charge of executing the company?s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimisation process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.The Digital Marketing Executive works closely with the Business Development Department, Operations, Agency to achieve the goals such as; increasing digital sales, lead generation, brand engagement, and conversions.Roles and Responsibilities:Lead in the development of the overall digital marketing strategyImplement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)Manage and maintain the company?s owned media including websites, mobile apps, and email/CRM softwareManage the creation of relevant and engaging digital content for publishing onto various digital platformsManage social media marketing campaignsManage digital advertising campaigns (SEM, Display, Social, Programmatic)Manage SEO campaignsSet up conversion, pixel, and event tracking on the website and across various digital platformsAssist in conducting research on market trends, brand?s audiences and competitors, and end-to-end consumer journey to drive engagements and conversionsAnalyze digital marketing analytics reports and share insights with the team to develop optimization plansStay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
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