E-Commerce Business manager

Job Description

Face to Face interview in MumbaiRole & Responsibilities:The job profile of an E-commerce Business Manager involves overseeing and managing the operations of an e-commerce business. This role typically requires acombination of business acumen, digital marketing expertise, and knowledge of e-commerce platforms. Here are some key responsibilities and tasks associated with thejob:1. Strategic Planning: Develop and implement strategic plans to drive the growth and profitability of the e-commerce business. This includes setting goals, identifyingtarget markets, and defining marketing strategies.2. E-commerce Platform Management: Manage and optimize the e-commerce platform, ensuring that it is user-friendly, secure, and optimized for conversions. Thismay involve collaborating with developers, UX/UI designers, and IT teams to enhance the platforms functionality and performance.3. Sales and Revenue Generation: Drive sales and revenue growth through effective marketing campaigns, pricing strategies, product assortment, and promotionalactivities. Monitor and analyze sales data and KPIs to identify trends, opportunities, and areas for improvement.4. Digital Marketing: Develop and execute digital marketing strategies, including SEO, SEM, email marketing, social media marketing, and affiliate marketing. Utilizeanalytics tools to track performance, optimize campaigns, and enhance customer acquisition and retention.5. Inventory Management: Oversee inventory planning, procurement, and fulfillment processes to ensure timely product availability and minimize stock-outs orexcess inventory. Implement inventory management systems and processes to optimize stock levels, reduce costs, and improve customer satisfaction.6. Customer Experience: Focus on delivering an exceptional customer experience by ensuring a user-friendly website, seamless ordering process, efficient customersupport, and effective handling of returns and exchanges. Monitor customer feedback and reviews to identify areas for improvement.7. Competitive Analysis: Stay updated on industry trends, market competition, and customer behavior. Conduct market research and competitor analysis to identifyopportunities, assess the competitive landscape, and differentiate the e-commerce business.8. Team Management: Lead and manage a team of e-commerce professionals, including marketers, merchandisers, customer support representatives, and logisticspersonnel. Provide guidance, training, and support to ensure team productivity and achievement of business objectives.9. Analytics and Reporting: Utilize data analytics tools and generate reports to measure key metrics, monitor performance, and evaluate the effectiveness ofmarketing campaigns and business initiatives. Use insights to make data-driven decisions and improve overall business performance.10. Collaboration and Partnerships: Collaborate with internal teams, such as IT, finance, and operations, to align e-commerce activities with the overall businessstrategy. Build and maintain relationships with external partners, including suppliers, logistics providers, and marketing agencies.These responsibilities may vary depending on the size and nature of the e-commerce business. E-commerce Business Managers play a crucial role in driving the success andgrowth of the online business, and their skills and expertise contribute to achieving revenue targets, improving customer satisfaction, and enhancing brand reputation.

Keyskills :
StrategicPlanning:Developandimplementstrategicplanstodrivethegrowthandprofitabilityofthee-commercebusiness.Thisincludessettinggoalsidentifyingtargetmarketsanddefiningmarketingstrategies.