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UAE National | Social Media Manager | Toyota & Lexus | Al Futtaim Motors | Dubai

1.00 to 10.00 Years   Dubai, United Arab Emirates   22 Sep, 2021
Al Futtaim Group
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryAccounting
Functional AreaNot Mentioned

Job Description

Managing all social media channels including Facebook, Instagram, YouTube and Twitter as well as organizing global assets shared on Falcon, LexusConnect, CMH?etc.Collecting all available insights / data from social media reporting tools (Sprinklr) and tracking against defined KPIs in order to report monthly performance dashboards / action plan required.Challenging social media business partner agency to maximize social presence and exposure for better business opportunities (driving social media traffic to website, generating leads coming from social channels, engagements?etc.) and working on monthly content calendars.Supporting monthly campaigns by communicating on all social media channels and aligning with all offline activities to ensure maximum brand awareness, campaign exposure and lead generationBenchmarking social media luxury competitors and luxury trends even outside the automotive industry.?KEY ACCOUNTABILITIES:

  1. Managing all social media channels including Facebook, Instagram, YouTube and Twitter etc.
  • Work closely with social media partners to develop monthly content calendars
  • Approve / Reject content based on business objective and active running monthly campaigns
  • Schedule content that needs to be shared on local channels to support sharing global assets shared on LexusConnect & Falcon.io
  • Make sure all activities on social media are tracked to measure ROI and traffic generated to website
  • Manage/Oversee enquiries, complaints and feedback on all social media channels and making sure they are being dealt with the support of the social media agency
  1. Collecting all available insights / data from social media reporting tools (Sprinklr) and tracking against defined KPIs in order to report monthly performance dashboards / action plan required
  • Create & customize profiles on Sprinklr to generate monthly reports related to all activities on social media
  • Work closely with partners to come up with a dashboard that needs to be shared internally with team management
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  1. Challenging social media business partner agency to maximize social presence and exposure for better business opportunities (driving social media traffic to website, generating leads coming from social channels, engagements?etc.)
  • Work with social media partners to build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Maintain and improve the engagement rates across all social media channels
  1. Supporting monthly campaigns by communicating on all social media channels and aligning with all offline activities to ensure maximum brand awareness, campaign exposure and lead generation
  2. Benchmarking social media luxury competitors and luxury trends even outside the automotive industry
  3. Monitor paid campaigns and manage budget allocations to increase generating traffic and improve overall cost.
??JOB CONTEXT:If you are digitally savvy, live and breathe social media marketing, we want to talk to you. The Social Media Manager is responsible for developing and implementing a holistic strategy in the social space to include building the Al-Futtaim Motors Lexus brand, engaging consumers in new relevant ways, determining relevant approach, identifying new emerging technologies appropriate for our consumers and developing external partnerships.

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