Managing the entire product lifecycle from strategic planning to tactical activities including but not limited to price, trim levels, and all related product options
Rationalizing and maintaining a product offer which drives viability, profitability linked to customer demand in the region
Monitoring the customer and industry trends and identifying potential threats and opportunities
Determine target customers, primary surrogate and secondary competitors for each carline to ensure effective positioning
Recommend series mix by carline to maximize revenue, profitability, and volumes
Specifying market requirements for current and future products by conducting market research supported by on-going visits to the network and non-customers
Provide a proactive and regular flow of relevant information pertaining to the motor industry with senior management and cross functional teams on product, its performance and major issues or changes in the market or competition
Collaboration and close relationship with Original Equipment Manufacturers/ regional offices
Working in close co-ordination with the brand marketing managers and advertising agencies in development of material for New and existing Models ? specifically with information highlighting new features and attributes
Work collaboratively and conduct in-depth pricing and product analyses, determine the pricing strategy, assist in setting list price, and price policies for the respective markets.
Produce Positioning Analysis (Equalization / Visual and Value Adjusted Pricing) Analysis for each carline
Produce monthly reports on product and price mix for internal and principal reporting while providing accurate reporting market conditions, positions, and trends of the UAE market and GCC
Contribute to the budget building phase to support the Financial Controller
Keep up to date with competitive brands and their product launches by monitoring motoring, general press, websites and relying on principal input
Identify opportunities of innovation through analysis of global trends and initiatives in the brands and creating or adapting solutions for the UAE market, with hybrid as a key driver
Ensuring successful launch of new products by initiating and conducting product launch meetings and anticipating market evolutions and customer behaviors and expectations as well as analyzing industry products and pricing
Communication on new model introductions, facelifts and necessary product changes within the corporate office and facility wide
