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Online Trading Specialist - Starbucks - UAE

1.00 to 10.00 Years   Dubai, United Arab Emirates   27 Jun, 2022
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustrySales Outsourcing
Functional AreaNot Mentioned

Job Description

Role Profile:We are looking for an experienced and a driven Online Trading Specialist to add a new dimension to the Starbucks MENAs Digital Customer Experience & Content team and support the expansion of digital commerce in our organization. The ideal candidate will have a strong commercial mindset, a deep knowledge of digital retail platforms, and an appreciation for creating engaging online experiences that delight our customers.He/ she will draw on their existing experience with, and understanding of, digital commerce to:- support the development of our digital commerce platforms (livery, Mobile ordering, and payment) to become a key driver of top-line growth for Starbucksuse digital analytics to constantly refine our digital proposition, driving increases in customer satisfaction, online revenue, and operating efficiency- support the Online Trading Manager in developing an approach that places conversion, evaluation, and optimization at the heart of all marketing activities- act as a Subject Matter Expert for digital commerce and ensure that online channels are fully represented in the way we think about our customer journeys- ensure that our digital commerce platforms - delivery integrators platform, 3rd parties ecommerce platforms - are fully integrated with our range of offline and online touchpoints, and provide a consistent and engaging experience for our customers- collaborate with internal stakeholders (e.g., IT and supply chain) and third parties (e.g., our technology suppliers and delivery apps) to translate business requirements into well-developed, tailored solutionsThe below Key Performance Areas include but are not limited to:- Ensuring that the development of our digital commerce platforms is guided by relevant customer insights, and outlining the need for new research to fill gaps in our understanding- Supporting the team to drive the performance of our digital retail platforms (revenues, orders, margin, penetration, customer acquisition, repeat orders) and driving continuous improvement by evaluating key metrics (landing page visits, in-app conversion, basket size and frequency etc.). Highest priority will be Mobile ordering and payment, followed by delivery.- Optimizing the customer menu experience at the Drive thru stores to increase Basket and sales.- Collaborating with other team members to ensure that we have the right creative assets to stand out on multi-brand platforms and that content is appropriately tailored to ensure relevance in our region and individual MENA markets- Ensuring that the service our customers receive via our digital retail platforms, including those owned by third parties, are in-line with Starbucks global standards and match or surpass the experience of making a purchase in-store- Contributing to the broader conversation with the EMEA Starbucks team regarding digital experiences, and appropriately challenging or asking for collaboration and support- Setting clear commercial objectives for our digital retail channels, based on customer insights and relevant benchmarks- Ensuring that the objectives and KPIs we select for other Marketing activities are in-line with our commercial strategy and contribute towards increasing acquisition, conversion and retention- Working with partners to monitor, manage and develop our back-end systems and tools, ensuring our customers enjoy a seamless online experience- Running multiple projects and workstreams simultaneously, and demonstrating an ability to prioritize and delegate effectively- Engaging the Starbucks MENA marketing team and stakeholders in the wider business, emphasizing the importance of digital retail for the future of our business, and sharing our achievements and challenges

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