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Group Marketing Manager

1.00 to 10.00 Years   Dubai, United Arab Emirates   08 Sep, 2022
Informa PLC
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryOther Business Support Services
Functional AreaNot Mentioned

Job Description

Company DescriptionMARKETING STRATEGYYou will be responsible for developing the marketing strategy for your portfolio (and products within the portfolio), setting OKRs and monitoring and reporting performance. You will lead your team to implement effective marketing strategies, either through internal resources or with the help of an agency. You will leverage a full range of marketing channels to achieve your objectives.LEADERSHIP & MANAGEMENTYou will manage senior marketers and specialists working across various B2B and B2C products, primarily events. You will recommend team structures and delivery solutions based on requirements of geography or sector (not necessarily one size fits all).Working with the General Manager and Marketing Leadership to ensure the proper structure, specialisms, and level of resources to meet agreed KPIs. You will provide guidance, feedback and inspiration to line reports and champion the adoption and optimisation of marketing technology solutions and digital marketing.Who are you?

  • A marketing professional with 10+ years of experience
  • An accomplished marketing strategist with expertise in developing brand/product
  • An individual who thrives in a fast-paced, results-oriented environment
  • A real people person who can bring colleagues on a journey
The Group Marketing Manager will ensure the marketing team across the Bahrain portfolio have the right skills and make the right choices for their industries and market. The individual will lead the marketing team through the transition to digital and hybrid formats and support the commercial leads in delivering success.Informa Markets has invested heavily in best-in-class marketing technology, which is available and in use across our businesses. The Group Marketing Manager will take responsibility for maximising marketing performance across the portfolio to fully exploit the technologys potential and Informas investment in the solutions.The individual will be a highly motivated, dynamic marketing leader with a track record of commercial collaboration to develop products and positioning reflective of customer demand.Managing a diverse small team of managers and executives the Group Marketing Manager will be a skilled marketing strategist and drive creativity and enthusiasm in others.The individual needs to be analytical and data-oriented with a history of testing and optimisation, but with creative flair and exceptional attention to detail. The candidate should have extensive experience in marketing and be accustomed to delivering in a fast-paced, dynamic environment.The individual must be adaptable and accustomed to working with differing market dynamics, guiding marketers and steering campaign strategy accordingly.QualificationsQualities needed
  • A high degree of cultural awareness
  • Great at motivating teams and individuals
  • Effective at driving performance
  • Creative and inspiring
  • Ability to manage remotely
  • Good at coaching and developing individuals
  • Inspires commitment and loyalty
  • Able to consistently set the bar higher
  • Ability to deep dive into an industry and recommend the strategy
  • Good understanding of customer insight techniques and application
  • Ability to work effectively across a range of projects
  • Able to lead and build teams of differing skills and experience
Skills required
  • Marketing management experience in events
  • Thorough understanding & knowledge of digital and content marketing
  • Audience development and growth, including segmentation/personalisation
  • Experience of managing or working as a peer in a senior team
  • International marketing experience
  • Building relationships with partners and stakeholders
  • Analytical and questioning mindset
  • Influencing and negotiation skills
  • Deadline and target driven
  • Experience of working in a matrix environment
  • Excellent verbal and written communication skills in English ? Arabic also desirable
  • Experience in using marketing automation technology and CMS platforms
Additional InformationWe know that sometimes the perfect candidate doesnt exist and that people can be put off applying for a job if they dont fit all the requirements. Please apply if youre excited about working for us and have most of the skills or experience were looking for. You could be just what we need!We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate based on race, colour, ancestry, national origin, religion, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), gender identity, age, marital status, citizenship, or other protected characteristics under federal, state or local law.

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