Digital Marketing Operations Consultant

Job Description

Career Area: Marketing / Sales / Product Support Your Work Shapes the World When you join Caterpillar, youre joining a global team who cares not just about the work we do ? but also about each other. We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We dont just talk about progress and innovation here ? we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Job summary: As a Digital Marketing Operations Consultant at Caterpillar, you will be the subject matter expert responsible to drive with our dealers the improvement of the digital marketing capabilities, especially focused on the digital tools and systems needed to enhance the online customers engagement, for a superior customer experience.You will work closely with districts, global team, industry segment partners, dealer senior leadership team to execute the Marketing & Sales Excellence Program (MSEP) requirements and deploy the digital marketing standards meant to drive superior customer engagement and improve dealer services growth agenda with the retail and small core customers, in support of the Enterprise services growth strategy. What you will do:

• Support dealers enable the digital marketing standards, with focus on the digital marketing tools and digital marketing online solutions meant to drive enhanced customer engagement and experience.
• Drive a step change with customer relationship management (CRM) tool, helping dealers adopt enhanced CRM systems capable to manage nowadays multi-channel marketing requirements such as dynamic segmentation, agile customer approach and others, sharing best practices for CRM processes, user interface, and architecture.
• Work with the dealers to measure and monitor the effectiveness of the CRM systems, helping them define processes, and performance KPIs for a customer centric marketing approach and accurate customer database
• Support dealers select and enable marketing automation tools that allow boosting the online customer engaging through dynamic and agile customer journeys, monitoring the customer behavior online with the goal to increase the number of active retail customers online, and create a superior customer experience
• Help dealers analyze data, develop customer segment marketing plans based on customer online behavior.
• Ensure the dealers have 24/7 online customer interaction tools such as live chat, WhatsApp and when needed, identify potential areas of improvement and work with the dealers to implement actions that would boost our customer experience and differentiate us from our competition.
• Collect and share Dealer initiatives and best practices on customer management databases and online marketing automation and customer interaction tools.

You will have: Basic Qualifications:

• Bachelor?s degree in, data science, cybernetics, marketing or another business
• Demonstrated five years of experience in CRM system design, automation tools application development, software engineering, or other related experience
• Advanced knowledge of digital marketing channels, customer management tools and platforms, digital content management, marketing automation and collaboration techniques
• Excellent communication skills needed to communicate the vision and drive the change
• Advanced leadership skills ? ability to influence, build strong relationships, lead change management
• Strong time management skills
• Fluency in written and spoken English
• Willing to travel as required, up to 30%

Top Candidates will also have:

• Previous customer sales or marketing knowledge/customer facing experience
• Knowledge of another European or Arabic language

What we offer you: Whether it be groundbreaking products, best in class solutions or a lifelong career, you can build what matters to you at Caterpillar. With 150 locations in countries around the world, what you create at Caterpillar travels and helps people around the world. You can collaborate with the best minds in the industry, complete meaningful work and continuously grow and develop through our various opportunities. Here, you can do the work that matters. Here are some of the perks of working for Caterpillar in Dubai:

• A learning, training, and development culture
• Competitive base salaries, performance related bonus and vacation allowances
• Housing & Transport allowances
• Schooling support
• Medical & Life insurance coverage for you & eligible dependents
• Employment Investment Plan

Final details Please note that due to a large amount of job applications, we do reserve the right to close the advert when we have reached an amount of suitably highly qualified candidates.Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application ? please use the candidate log-in on our career website as it will reflect any updates to your status.EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.Caterpillar is an Equal Opportunity Employer (EEO).Not ready to apply? Submit your information to our Talent Network here .

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