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Digital Content & Social Media Specialist

1.00 to 10.00 Years   Dubai, United Arab Emirates   09 Jun, 2021
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryInternet & E-commerce
Functional AreaNot Mentioned

Job Description

?Why YallaMotorA subsidiary of the Middle East?s leading job site Bayt.com, YallaMotor was launched in 2012 and has grown to become the most popular and trusted automotive portal in the region. With the aim of simplifying vehicle research, buying, and selling, it serves over 1,000,000 car buyers per month and carries up-to-date information for over seventy-five automotive brands sold in the region.Providing visitors to the site with the right set of tools to make a well-informed purchasing decision, it offers a dedicated Car Buyer?s Guide that lists prices, specs, and features for every model sold in the market, along with the latest international, regional and local car news and reviews from the region and beyond. Bundle that with handy shopping tools such as an in-depth car comparison tool and a bustling used car section with over 32,000 cars, and it?s easy to see why YallaMotor has become the region?s leading automotive portal.The RoleAs the Digital Content & Social Media Manager for the largest automotive portal in the Middle East, you will be a natural born writer who loves sharing their automotive knowledge with a broad audience.You will be a natural presenter in front of the camera and have a great eye for copy, understanding whatkind of content grabs and retains a readers? attention. Needless to mention, you will need to be great at expressing your opinion and be extremely passionate about all things automotive.What You Will Do

  • You will be responsible for the day-to-day management of our website and social media platforms, and will take the lead on content creation. You will be part of a collaborative team, reporting to and working closely with our Head of Content.
  • You will be creative and have a keen eye for detail, in addition to excellent written and verbal communication skills to deliver engaging content on our website and social media channels.
  • You will have good technical knowledge of social media platforms and management tools, as well as SEO tactics and content management systems.
  • You will be a team player, but also be able to work on your own initiative and be committed to supporting our company?s mission and values.
  • Finally, you will have exceptional photography and videography skills and be competent with basic photo and video editing software.
Here is an example of the tasks you?re expected to handle:
  1. Build an amicable relationship with PR representatives from the brands Middle East office and distributor network.
  2. Attend, cover and represent the company at local, national, and international events such as round tables, new product launches, media drives, etc.
  3. Remotely manage a team of two direct reports based in Jordan to create written Arabic content and ensure timely updates of car prices across the website.
  4. Create and publish no less than 25 articles per month
  5. Schedule, script, and shoot a minimum of 4 test drives per month.
  6. Be the face of the companys social media platforms and constantly find ways to gain better interaction across channels by creating engaging content.

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