| Job Location | Dubai, United Arab Emirates |
| Education | Master's degree |
| Salary | Not Mentioned |
| Industry | Recruitment & Employee Placement Agency |
| Functional Area | Not Mentioned |
Our client is now recruiting for a Category Manager. This position will be based in DubaiObjectivesTerritories:UAE, QATAR, OMAN, BAHRAIN, KUWAIT + Support to KSA subsidiaryChannels:Consumer Goods, Food Service, Shop in Shop, RetailMission:? Achieve overall category performances vs budget (value, volume & margin)? Analyze performances to boost short term growth? Maintain innovation/renovation pipeline to secure mid to long term growth? Reinforce (or reach) leadership position by staying ahead of competitionResponsibilitiesCategory segmentation & positioning? Estimate market size & segmentation by sub-category & packaging? Assess competitors portfolio & positioning by category & territory (product, packaging, price)? Recommend most relevant & efficient positioning by category & territoryCategory performance? Monthly category KPI, analysis & recommendations (value, volume, margin and market share)? Highlight top & low performances to trade marketing & sales teams (category, sub-category, product group, top 10, top 50%, top 80%, packaging, promotion, channel, territory, chain...)? Compare Category performance with trade marketing reports to identify business opportunities (numerical & value distribution, linear share, share of gondola, share of leaflet...)Channel animation? Propose range & planogram per channel & sub-channel? Build BTL plan with trade marketing team to reach sales target, maximize range awareness and recruit new shoppers/consumers (promo mechanics & sampling)? Support trade marketing team in the development of store communication tools and POSM? Inform communication team about BTL plan & product USP to maximize sales performanceRange Management & Innovation? Lead category innovation, renovation & extension (market potential, brief, USP, retro plan, business plan, specifications, costing, packaging design, launch plan, activation tracker)? Identify product, packaging & price opportunities with operation team? Develop exit strategy for unsuccessful products (value/volume/margin)Forecasting? Verify consolidated category forecast vs budget & volume trends (regular & promo)? Propose forecast for new product launch & range improvements? Monitor sales vs forecast for new product launch & range improvementsMarket Knowledge? Perform monthly market visit to stay aware of competition activities, launch, packaging & POSM? Stay updated on last industry trends & customer insights to drive category?s future (product trends, packaging trends, shopping habits...)? Understand specific customer requirements and propose rapid & efficient solutions
Keyskills :
Category Manager
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