market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.Developing effective media buying strategies and campaigns with marketing teams to most effectively reach the desired audience.
Running effective and qualified Lead generation campaigns for different client sectors across the MENA region.
Daily Campaign Optimization based on Analysis of Campaign Performance, including Bid/Budget Management and Landing Page Analysis.
Continuous improvement by proactively assessing the latest digital practices and methodology.
Track and measure SEO and Google Analytics metrics and provide reports.
Plans, manages and executes paid social campaigns, including but not limited to account setup, strategy development, and management.
SMM & SEM specialist; ability to run and optimize ads.
Build an inbound & outbound marketing plan.
Build, create and optimize direct Email campaigns.
Tracking, analyzing and creating bi-weekly media reports.
Sourcing and presenting audience data and media buying proposals to clients for feedback.
Monitoring campaign objectives and spending and evaluating campaign performance: reach, engagement, order volumes, etc
Managing budgets and monitoring campaigns costs and ROI metrics.
Tracking and presenting campaign data such as views, click-throughs rates, engagements, and customer conversion rates.
Monitoring audience and media trends, practices, and new technologies.
