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Marketing Manager

10.00 to 15.00 Years   Cairo, Egypt   28 Nov, 2020
Job LocationCairo, Egypt
EducationMaster's degree
SalaryNot Mentioned
IndustryFood & Beverage Production
Functional AreaNot Mentioned

Job Description

  • Guide and contribute to the formulation and implementation of the overall strategies and plans.
  • Devise and articulate the marketing strategy for the HBE Company??business towards the achievement of overall??BU objectives.?
  • Ensure the effective implementation of the marketing??strategy across the different units / portfolios, through leading the marketing team via plans formulation, objective setting, performance management, staff development and motivation, all in order to ensure the highest??levels of performance.?
  • Fortify current portfolio in line with current market dynamics, growth rates and consumer needs.??
  • Thorough and consistent assessment of the market and relevant stakeholders towards the identification of potential slots of opportunity.? This is to make sure that??potential future markets are monitored on an-going basis to make sure relevant and potential opportunities are slotted into the marketing strategy / plan.?
  • Discuss and agree plans setting and implementation of individual??brand / portfolio strategies and an enhanced brand equity, via marketing mix plans, marketing and advertising activities as well as target setting.?
  • Ensure the HBE product portfolio is as balanced and diverse enough, to coincide with??current and feasible future opportunities for the business.?
  • Develop and oversee the implementation of the comprehensive and individual marketing??communications strategy towards guaranteeing that the target message for each brand are high on reach relevant to stakeholders.?
  • Direct the thorough monitoring and assessment of current and??potential competitor activity on an-ongoing basis in??order to support the achievement of a sustainable ?competitive advantage and towards the development and sustenance of a pro-active side to the business.??
  • Prepare and manage annual department budgets to??ensure effective cost management.?
  • Contribute to the development of export markets in??order to maximize the potential of overseas market??growth and support the achievement of corporate export??sales objectives.?

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