The primary role is to develop, execute and maintain the companys marketing strategy to enhance market positioning.
Organize Marketing Campaigns that highlight the company?s value offering.
Prepare instructional, descriptive and application literature for existing and new products along with competitive products? periodic reports.
Monitor product sales to analyze pricing plus promotional requirements.
Collect and maintain competitive information to present complete market evaluation for specific products.
Train Sales Force how to sell, specify and suitably apply marketing products.
Prospect for potential new clients and turn this into increased business.
Identify potential clients, and the decision makers within the client organization.
Research and build relationships with new clients.
Manage an effective Lead Management System that adopts efficient lead qualification, as well as work with the sales team to develop new lead generation strategies that aim at meeting company?s leads quota.
Work with the Presales team to develop solutions that meet customer needs.