Director of Sales a Marketing

Job Description

As the world?s largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental?? brand. Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world.InterContinental Phoenicia Hotel in Beirut is looking to hire a Director of Sales and Marketing.Overlooking the Mediterranean, the Phoenicia InterContinental Hotel, Beirut is situated along the famous boardwalk, Corniche a few minutes from the citys business and banking district, and the ever lively and entertaining city center.The Phoenicia Intercontinental with 446 rooms and suites and 33 apartments, along with 5 F&B outlets, and one of the largest banquet facilities in Lebanon.

• Develop and implement the total sales and marketing strategy of the hotel
• Direct the day-to-day activities of the sales team, plan, organize, and assign work, develop and communicate strategies and goals. Advise staff of formal policies and procedures.
• Recommend and/or initiate salary, disciplinary, or other staffing/human resources-related actions in accordance with Company rules and policies. Alert management of potentially serious issues.
• Create, train, and motivate a sales team that is responsible for developing new accounts, maintaining existing accounts, and implementing sales strategies to achieve revenue goals and maximize profits for the hotel, while maintaining guest satisfaction. Develop and maintain relationships with key clients in order to produce group and/or convention business, to include room sales, food & beverage sales, and catering/banquet services.
• Achieve budgeted revenues and maximize profitability within all areas of responsibility. Drive the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans which support the overall objectives of the hotel. Produce monthly reports and sales forecasts.
• Develop hotel-level tactical sales plans and special programs that drive measurable, incremental occupancy, increase average rates, increase business volume during off-peak periods, increase local food and beverage and banquet sales, and enhance the image of the hotel in the local community. Monitor sales activities/performance to ensure actual sales meet or exceed established revenue plan.
• Identify operational problems that impact the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department heads on solutions.
• Analyze current/potential market and sales trends and coordinate all activities to maintain and increase revenue and market share through added business volume and increased rate. Create and develop special events and sales blitzes to showcase the hotel to potential clients.
• Direct the scheduling of conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients.
• Work closely with key contacts within the city to ensure constant, high-profile exposure of the hotel. Develop and maintain good relationships with officials and representatives of local community groups and companies, and attend out-of-town conventions to generate convention and group business. In coordination with General Manager, serve as hotel representative for media related inquiries and refer sensitive matters to the corporate Public Relations Department if necessary.
• Review advertising, print and other media for the hotel. Work with advertising agencies, consulting firms and vendors to maximize advertising investments and ensure ads represent brand identity and are appropriate for target audience.
• Attend trade shows and major market events locally and nationally to promote new business and increase sales for the hotel.
• Promote teamwork and quality service through daily communication and coordination with other departments. Key departmental contacts include all hotel departments, hotel Executive Committee, and corporate/regional sales group.
• Interact with outside contacts:
  • Guests ? to ensure their total satisfaction
  • Airlines, wholesalers, corporate accounts, travel agencies, ad agencies within local, domestic and international markets ? to ensure repeat business, follow up on events and generate new business
  • Other contacts as needed (Professional organizations, private clubs, community groups, local media)

? Bachelor?s degree in marketing or related field? Minimum of 5 years experience in a hospitality or similar operation hotel sales and marketing setting (preferably 5* hotel), with direct leadership experience over a sales team, or an equivalent combination of education and experience? Must speak fluent EnglishOther:?Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects highly on the hotel, the brand and the Company?Problem solving, reasoning, motivating, organizational and training abilities are used often?Ability to travel to attend workshops, tradeshows, conventions, etc.

Keyskills :