Preparing annual marketing budget preparation and adjustment
Implementing global marketing initiatives (Product launches, Practice Management & MarCom campaigns) by adjusting local market relevant top spin
Acting as sparring partner with regional team and HQ to validate and to channel market needs to the global organization
Tracking actively sales performances of key initiatives and coordinates action plans with the sales department
Establishing and implementing marketing & sales campaigns to drive portfolio in close cooperation with the regional and local sales organizations
Responsible for all marketing activities ? customer programs, industry events, communication, product launches & special projects
Establishing marketing goals to grow the market shares in close cooperation with Regional Marketing Management
Establishing sales forecasts annually and monitors monthly actual results to evaluate positioning
Developing routine trending reports and revising projections as needed
Conducting periodic competitive analysis to include pricing and product positioning, adjusting strategies as appropriate
Forming & executing local marketing strategy in close cooperation with Sales and local Country Manager
Acting as ?gate keeper? for assigned KOLs, managing relationship, evaluating ROLs for potential to be Rising Stars for KOLs (in direct alignment with local Education Manager)
Tracking actively sales performances of key initiatives and coordinating action plans with the sales department
Representing the local market needs on an international and regional level through active participation in regional and global meetings and formats
Building up local marketing and service support structure for different brands
Developing and managing digital marketing activities to further drive the digital transformation
Being in charge of Country & Regional market data management in the Jordanian region
Controlling development of promotional materials
Organizing and leading the further ITI development in Jordan together with ITI HQ in Basel
