Digital Marketing Manager

Job Description

Position: Digital Marketing ManagerLocation: BahrainHours: Full TimeYears of Experience: At least 5 years of combined experienceEducation: Bachelor?s or master?s degree in Marketing or any related fieldTravel: YesRelocation: YesWorking hours: 4:00pm to 1:00am Bahrain Time / Monday to Friday?Job Summary?We believe our families are the most important people in our lives. We believe that our work should speak for itself and we believe that everyone should be given a chance to succeed and grow. We also believe there is no substitute for hard work and that when we falter, we get up and do it again. We believe in talking less and executing as per our clients? timeline. Do you see yourself thriving in an entrepreneurial culture and spending time with disciplined business warriors? If so then we invite you to read on.?We are an AI driven SME lending and investment platform company that has an immediate full-time opportunity for an operations driven specialist who will help our company in improving processes in digital marketing, branding and social media management.?Come join our mission and make your mark with our outstanding people.?About AVANA Companies?AVANA Companies is an AI Investment and Lending platform focused on small businesses in America along with regulated CUSO, Asset Management Firm and a FDIC Bank.?At AVANA Companies, we specialize in lending to specific niche industries that we?re highly knowledgeable in, such as hospitality, elderly care facilities, and healthcare facilities, because it enables us to provide the best possible service for our borrowers and minimize risk for our investors.?Our company has launched two digital platforms recently - a small business lending platform (LendThrive?) that will drive online originations for small balance lending on working capital, equipment, inventory and accounts receivable. Our second platform (EqualSeat?) is to provide access to retail investors to co-invest with institutional investors in SME loans. We are expanding our platform operations in GCC, with particular focus on Saudi Arabia?Duties and Responsibilities

• Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Design, build, and maintain our social media presence.
• Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies through digital marketing.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Identify critical conversion points and drop off points and optimize user funnels.
• May requires frequent travel to Saudi Arabia.
• Arabic speaking is a plus.

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